Tuesday, April 30, 2024
Year : 2, Issue : 18
Cricket Australia (CA) are targeting a five-fold increase in average attendances at women’s matches and quadrupling participation rates among young girls as part of a 10-year plan for the women’s game.
Australia has invested heavily in women’s cricket over the past decade, with the fruits seen in the nation’s dominance of global events. CA’s “Women and Girls Action Plan” launched on Tuesday will seek to address those issues by boosting annual revenues to A$121 million ($79.39 million) by 2034, an increase of A$100 million on current levels.
CA are also seeking to boost annual average attendance for women’s cricket to 600,000 by 2034, up from about 120,000 last season.
The 10-year plan also calls for boosting participation among girls aged five to 12 to 100,000 from 25,000, investing A$500 million in infrastructure and achieving a target of 40% female representation in key positions in administration.
CA said it would launch a new state-based T20 competition to complement the WBBL without providing dates or details. This will lift the average women’s domestic player salary to A$163,322 for 2024-25, up 8% on the previous season, the board said.
Source: Reuters
