Reuters: Millions of football fans in the world’s two most populous nations may not be able to watch the World Cup that starts next month, due to a deadlock over broadcast rights in India and no official decision in China.
In India, a Reliance-Disney joint venture has offered $20 million for 2026 World Cup broadcast rights, a fraction of FIFA’s ask, which was not acceptable to football’s global governing body, two sources told Reuters on Monday. Sony held talks but also decided not to make an offer for FIFA rights for India, a third source with direct knowledge said.
There has also been no deal announcement for China, which FIFA says accounted for 49.8 percent of all hours of viewing on digital and social platforms globally during the 2022 World Cup.
FIFA has concluded agreements with broadcasters in over 175 territories globally, it said in a statement to Reuters.
“Discussions in China and India regarding the sale of media rights for the FIFA World Cup 2026 are ongoing and must remain confidential at this stage,” the statement said.
Reliance-Disney, a joint venture led by billionaire Mukesh Ambani’s Reliance, did not respond to requests for comment, and neither did Sony.
The lack of a confirmed broadcast agreement with India or China is unusual at this stage.
In past World Cups, including 2018 and 2022, Chinese state broadcaster CCTV secured the rights well in advance and began airing promotional content and sponsor-driven advertisements weeks before the tournament.
CCTV, which has extensive reach across television and digital platforms, did not immediately return a request for comment.
China accounted for 17.7 percent and India 2.9 percent of the global linear TV reach of the 2022 tournament. The two countries together accounted for 22.6 percent of total global digital streaming reach for that World Cup.
The 2026 tournament kicks off on Jun 11, leaving barely five weeks for a deal to be finalised, broadcast infrastructure to be set up and advertising inventory to be sold.
Huge football Following in India, China
For India, FIFA initially sought $100 million for broadcast rights for the 2026 and 2030 World Cups, the sources said, declining to be named because the talks are private.
When the World Cup last aired in India in 2022, Reliance’s then-standalone media arm secured the rights for about $60 million, which was announced around 14 months before the event in Qatar.
“FIFA is looking for a similar amount for this edition of the tournament,” a FIFA source told Reuters.
