The Generation, Yeat 01, Issue 11
Nikki Haley’s presidential campaign will reserve $10m in television, radio and digital advertising across Iowa and New Hampshire beginning in the first week of December, a massive investment designed to give the former United Nations ambassador an advantage over the Florida governor, Ron DeSantis, at a critical moment in the GOP nomination fight.
Details of the advertising plans, which represent the Haley campaign’s first official advertising reservation, were obtained by The Associated Press ahead of a public announcement expected on Monday. Haley’s planned investment, as of now, is more than five times larger than DeSantis’s current advertising reserves for the same time period, according to the media tracking firm AdImpact.
Haley’s move comes as she fights to emerge as the clear alternative to former president Donald Trump to represent the GOP against President Joe Biden next fall. DeSantis stands as Haley’s strongest competition for her party’s second-place slot, although the Florida governor’s campaign has shown signs of financial strain following a tumultuous summer.
In US politics, fundraising and advertising strategy can often be more consequential than a candidate’s policies or personality. But money raised and spent by campaigns only tell part of the story in the 2024 election. Haley will run her advertising through Iowa’s 15 January caucuses and New Hampshire’s primary to follow. As of now, the DeSantis campaign is spending only in Iowa.
Haley’s campaign declined to say whether the ads would attack DeSantis or Trump directly.
Source: The Gurdian