Tuesday, March 19, 2024
Year : 2, Issue : 12
Apple’s Vision Pro virtual reality headset officially launched in the U.S. on Friday. Customers who preordered the headset will begin to receive it or pick it up at Apple Store locations.
Apple CEO Tim Cook appeared at the company’s flagship Fifth Avenue store in New York City on Friday morning to celebrate the headset’s release. The Vision Pro starts at $3,500.“People can spread their payments out over time, and so that’s one affordability kind of thing,” Cook said, referring to a monthly financing plan that buyers can choose. “It’s chock-full of invention. It’s got 5,000 patents on it.”
“We think we priced it at the right level considering the value of it,” Cook added.
He said more than 600 apps and games are available on the headset that are specifically designed to provide a “spatial computing” experience.
The Vision Pro joins the Apple Watch and AirPods in the wearables category, though analysts don’t predict that the headset will initially drive a significant amount of revenue.
Source: CNBC
