Weekly The Generation, Year 1, Issue 16
December 19, 2023
Entering the 2024 campaign season, Joe Biden faces a slew of challenges, including economic uncertainties, foreign policy tensions and healthcare reform. Most notable, however, comes from the critical engine that delivered 2020 key victories in swing states: the African American voting bloc.
Recent polls show a historic low of 37% in Biden’s overall approval ratings, while others highlight underlying factors, such as the alarming decline in Black voter support, from 86% in January 2021 to 60% now, the lowest of his presidency.
Many Black Americans feel the Democratic party has ignored their concerns and reneged on promises. There’s a perception that the party is taking African Americans for granted as well as growing cynicism with the lack of progress on issues such as affordable housing, healthcare costs and student loan debt. More specific policies, like the recent decision to halt the ban on menthol cigarettes, which disproportionately affect Black smokers, have further raised concerns.
But members of Biden’s campaign say definitive conclusions from early polls are premature, adding they have a comprehensive strategy to address growing apprehensions.
He traced the party’s commitment to investing more heavily in organizing, persuading and activating Black voters ahead of the 2022 midterm election cycle to their plan to double down on those efforts in 2024. Harrison said he’s met with Black voters across the country in the past year, “listened to what matters to them most and shared with them the successes of the administration for Black Americans”, including an investment of more than $7.3bn in HBCUs, lowering prescription drug prices for seniors, the drop in child poverty and executive action on criminal justice reform.
The DNC’s deputy campaign manager, Quentin Fulks, acknowledged that messaging is one of their primary challenges going into 2024, which could be contributing to the disconnect currently reflected in polls.
The DNC’s deputy campaign manager, Quentin Fulks, acknowledged that messaging is one of their primary challenges going into 2024, which could be contributing to the disconnect currently reflected in polls.
“For those voters that we know a lot of these policies impact, we have to communicate ways in which they can get these benefits,” he said. “Like all this funding for capital, all the student loan forgiveness – not everybody knows how to tap into that.
The DNC has infused $4.8m on off-year advertising costs, with a total ad buy, to date, of $45.6m, including funding from groups such as the Biden Victory Fund ($4.8m).
Fulks said they will also focus heavily on college campuses, including HBCUs, and traditional media outreach such as online engagement, television appearances, drivetime radio features, tapping influential figures such as Roland Martin, Steve Harvey and DL Hughley.
The civil rights historian Katherine Mellen Charron, who lectures on southern history and democracy at North Carolina State University, sees it as more of an age-related challenge.
“The change between 2020 and now also falls along generational lines,” she said. “Elders from the movement years of the late 20th century went along with [the South Carolina’s congressman Jim] Clyburn’s endorsement [of Biden] and its logic: ‘He knows us.’ Younger people and activists don’t have that same historical relationship with the Democratic party.”
In response to such scrutiny, DNC’s political director, Brencia Berry, said the Biden administration will use a second term to continue their agenda. Berry said the first step to countering the polls is “talking to Black voters well before we.
Source: The Guardian
